Strategic Creative Conceptualization
Visual Design
Brand Overview

KIMS Hospitals (Krishna Institute of Medical Sciences) is one of India’s largest and most respected healthcare networks, with over 25 years of delivering advanced, compassionate care. From its first hospital to its IPO milestone in 2021, KIMS has steadily expanded across multiple cities, offering high-quality advanced and super-specialty medical care. With a vision of continuous growth and excellence, KIMS remains committed to expanding its footprint across India.

Problem Statement

As KIMS approached its 25-year milestone, the leadership wanted to capture its journey of growth, expansion, and impact in a way that was engaging, culturally rooted, and celebratory, beyond traditional reports and presentations. To Celebrate the 25-year journey in a way that resonated with patients, doctors, and stakeholders alike. The challenge was to design a timeline narrative that not only showcased KIMS’ medical excellence and geographic spread but also reflected the soul of each city, its culture, and KIMS’ place within it.

Objectives

Create a visual storytelling asset that celebrates 25 years of KIMS. Include major milestones like the 2021 IPO and upcoming expansions in Bangalore. Design a future-facing open-loop timeline, symbolizing ongoing growth. Deliver an artwork engaging enough to resonate with C-level stakeholders and board members across branches.

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