Pioneering digital transformation for a prominent IT enterprise

An IT Transformation Catalyst: A Case Study in Digital Marketing

Brief

The primary objectives of the project were to bolster Orient’s online presence, increase brand visibility, drive organic traffic to their website, and ultimately boost lead generation and conversion rates. Our mission was to develop a customized digital marketing strategy that seamlessly integrated content marketing, social media management, email marketing, and search engine optimization (SEO) to achieve the desired outcomes.

Challenge

Being an IT catalyst with a service excellence with more than three decades the client wasn’t happy with their digital presence across various platforms.

01

To increase their reach across various platforms.

02

To establish strong communication with their target audience.

03

To generate more leads through Email marketing.

Approach

Optimising all the Social Media pages
Creating platform specific content
Re-Targeted email marketing
Service specific mailers with data segmentation

Impact

3x

Increase in reach of Social Media Platforms

5x

Rise in engagement

4.5x

Growth in led generation in a quarter.

Execution

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